Email may not have the cutting edge, high-tech appeal of some of the other marketing tactics. However, when done right, email marketing for financial advisors can be remarkably effective. In order to build a productive email campaign, advisors should begin by examining the needs of their audience. A broad-based “spray and pray” approach is...

Geofencing is a buzzy mobile app capability that’s been around for at least a decade; however, developers are only now seeing the full potential of geofencing for building a great user-first experience. While geofencing received some attention in relation to user privacy, new tools are considering how geofencing can better surprise and delight customers...

Digital marketing will have a lot more than SEO, PPC, social media, and content marketing in 2019. Well, we are sure because we have seen movements last year which suggested the dramatic shift of the digital marketing landscape. Things which were relatively new and measured as gimmicks last year like visual search and Artificial...

“Digital marketing is evolving although it has it’s origin in Marketing and strategy, without knowing the basics of marketing and strategy it becomes very difficult to have innovative ideas in Digital platform of marketing. In marketing and sales it’s very difficult to have an edge over others if one isn’t creative and innovative. Hope...

WHAT TO EXPECT DURING DISCOVERY Digital Marketing Consultant work on discovery and how can you convince clients Conduct a Technical SEO audit Read pages from their website/blog Test their sales funnel Subscribe to their newsletter Research competitors Investigate their employees on LinkedIn Talk to several members of their team Check out their social media...

Campaigns are optimized through the settings options made available to advertisers. These options include, but are not limited to: Network selection (search, display, search & display) Device selection (desktops, laptops, mobile devices and tablets) Location targeting (country, city, region, zip code and custom) Bidding selection (focused on clicks or focused on conversions) Budget setting...